Outdoor Digital Signage

Outdoor Digital Signage
There are plenty of challenges when implementing outdoor digital signage but despite this more and more electronic screens are being erected out to take advantage of the higher audience numbers these outdoor digital advertising screens can create. While the most obvious obstacle for taking a industrial grade LCD display outside is shielding it from the weather, and in particular rainfall, the problems associated with the sun can be equally as difficult to overcome. Esprit Digital
The problem with the sun and outdoor electronic signage is the direct sunlight will often make the screen unreadable. Not only can sun cause glare (you should know what that’s like when you try and see the TV at home throughout the summer months where very often you are forced to shut the curtain to watch the screen obviously ) but even if there is no glare in bright sunlight the screen will look dim and difficult to read. But there are methods to ensure the screen is as easy as you can when taken outdoors:
Brightness
Ensuring you have the cleverest kind of screen possible will go along way to ensuring that the screen is readable. The brightness of LCD screens is measured in nits (aka candela per square metre). The minimum screen brightness for any outdoor LCD display should be 800 nits but LCD using 1000+ nits can be found and should be taken into account when seeking to get into outdoor digital signage. It should also be noted that in general industrial screens have higher nit values and therefore are better suited to outdoor signage screens.
Anti-glare technologies Regrettably, no matter which way you select that there most likely will be a few drop-off in brightness. Direct sunlight may cause more problems than just glare too. Display burn can grow if sunlight is continually on it either the outdoor digital screen should be turned off from sunlight another solution to prevent this screen burn should be looked at such as cooling the screen itself.
Bespoke Outdoor Content

A lot of content which works well in indoor locations doesn’t respond well to be taken outdoors. Use colors and designs which are more notable in outdoor locations. There is often a great deal of trial and error involved in this but assess what works and what doesn’t and you need to soon develop a teaser for designing content that’s acceptable for outdoor electronic signage.